Idea Finessing
Have a spark but can't shape it into a series? Together we'll grow the seed of your vision into a complete, confident project.
↗Insider craft and editorial guidance drawn from 15+ years in television — shaping authentic, resonant stories from first spark to final polish.
That's me
Storytelling has been my passion for as long as I can remember — from writing poems and plays as a child to producing Emmy-nominated series.
After a BA from UCLA's School of Theater, Film & Television and a Master's in Screenwriting from Goldsmiths, London, I began my career in TV development for CITV and CBBC, honing my craft on high-quality kids' and family programming.
As a Creative Executive at Disney I produced original series and co-productions across comedy and action-adventure, and I've written for Sky, Netflix, Nickelodeon and more. One of my proudest moments came when my team's innovative approach earned an International Emmy nomination.
In development roles at Wildseed Studios and Jellyfish Pictures I nurtured emerging talent and adapted books into original series. I've also shared my editorial expertise through workshops at the London Film School and Nottingham Trent University, and as a judge for the Royal Television Society Awards.
Whether you're developing a script, crafting a pitch, or sharpening your storytelling, I'm here to help make your story unforgettable. Let's bring your vision to life — together.
— Elena
Have a spark but can't shape it into a series? Together we'll grow the seed of your vision into a complete, confident project.
↗Build memorable, fully-dimensional characters that feel authentic and resonate with your audience.
↗Learn to craft a sharp pilot script for television — from act structure to dialogue and everything in between.
↗Already drafted? A detailed editorial analysis and an expert eye to take your work to a polished, professional finish.
↗Working on a short piece? We'll make it sing — from the very first sentence to the very last.
↗Want to wow the room at a wedding or special event? I'll help you find a natural, impactful approach.
↗Wherever there's a story to be told, we'll work together to make it stronger.
Elena brought me from outlining right through to a finished pilot. Her feedback is amazing and concise — I've learned so much, and I encourage anyone to work with her. It will only make your story stronger.
Elena's enthusiasm for her work and the industry was infectious, and her knowledge and expertise were genuinely inspiring. Approachable and open with everyone.
She demystified pitching for television and empowered us to be creative with fun, structured workshops. Everyone came away excited. Engaging, professional and enjoyable — I'd highly recommend her!
Elena's presentation and feedback were invaluable. I plan to take everything on board as I keep developing my pitching skills and style.
Her infectious warmth as a teacher, combined with her passion for writing, is an incredible combination. I came away with a bank of knowledge about character creation — the three hours flew by!
I was lucky enough to attend Elena's masterclass on pitching — which ended up being one of the most memorable classes we had all year.
Ready to add your story to the list?
Start the conversationBook a free 15-minute intro call to share your project and goals. Let's see if we're a good fit — and exactly how I can help.
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